DENSO Crafting the Core

Moving People
Inside The Car.

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Concept

Deep inside your car, there’s whole lively little world.

You might wonder what this world is like. Well, it’s overflowing with energy. It’s highly intricate, and fascinatingly mysterious.

It’s inhabited by minuscule beings who combine their abilities to serve the people riding in the car, and society in general. Despite their tiny size, it’s these beings who keep the car going.

Can you see them?
Well, now that you’ve discovered their world, why not make a visit? Let’s take a look at the wonderful world deep inside your car.

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Character

The inhabitants of DENSO World are very small and highly distinctive.

Each one is shaped like the capital letter “D,” and each one plays an important role inside the car.

Some have the job of making the car run. Others keep the interior comfortable, or keep everyone safe, or pass information to the driver about how fast the car is going, and so on. These are just a few examples of the jobs they do. Each inhabitant of DENSO World is a tiny individual with a unique personality. Some are very methodical. Some are powerful. Others are energetic, while others are very cooperative. Nevertheless, they all cheerily join forces, intent on bringing happiness not only to car users, but to the many different kinds of people who make up human society.

Incidentally, the inhabitants of DENSO World are unnoticed most of the time. This makes them all the happier when somebody actually notices their existence. We should also mention that there are about 170,000 of them. This happens to be exactly the same as the number of people working at DENSO.

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DENSO World

Motor Generator Engine

Motor Generator Engine

Keeping the motor going round and round, the tiny inhabitants leap about enthusiastically, working hard to make the car go.

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Air Conditioning

Air Conditioning

When it’s hot, they busily fan the ice to create a cool breeze. When it’s cold, they blow warm air to keep the car’s interior feeling cosy.

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Driver Status Monitor

Driver Status Monitor

Watching carefully to make sure that the driver doesn’t get distracted or sleepy, they provide early warning of any danger.

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Instrument Cluster

Instrument Cluster

The instrument at the end of the rope, which they’re pulling with all their might, is the speedometer. They all pull together to move the needle.

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